Formulated with Epidermal Replenishing Complex, a combination of 5 key ingredients designed for intense hydration, Cetaphil® Daily Advance™ Ultra Hydrating Lotion is the perfect remedy for dry to very dry skin. This dermatologist recommended* lotion is clinically proven to hydrate and protect the skin for 24 hours. Apply liberally on your face and body to maintain your skin's soft and smooth texture. Hype-free Skincare for everyone. *Cedegim. DermReach Omnibus Research Report, 2012.